Abigail Jacobs
Abigail Jacobs
VP Global Marketing with 19+ years of executive experience leading commercial, brand and global marketing strategy across media, hospitality, ecommerce and AI-enabled talent solutions. Based in Cape Town, South Africa, driving multi-region growth across USA, EMEA, APAC and LATAM.
A proven leader in building and restructuring global marketing functions to support international expansion and revenue acceleration. Established marketing as a primary pipeline engine, delivering measurable inbound growth. Board-level presenter delivering strategic growth, financial forecasting and performance governance.
What I Do
Global Marketing Strategy
Leading international marketing strategies across multiple regions to drive brand growth and market penetration.
Revenue Growth & Commercial Leadership
Driving measurable revenue acceleration through strategic commercial initiatives and pipeline development.
Brand Portfolio Management
Managing and positioning multi-brand portfolios across diverse industries for maximum market impact.
AI-Integrated Marketing Operations
Integrating AI-enabled solutions within marketing operations to enhance efficiency and talent strategy.
Demand Generation & ABM
Building demand generation engines and account-based marketing strategies for B2B growth.
Ecommerce & Digital Transformation
Directing full ecommerce ecosystems including UX, CRM, payments and acquisition strategy.
International Market Expansion
Driving multi-region expansion across USA, EMEA, APAC and LATAM with market-specific strategies.
Team Restructuring & Governance
Restructuring global marketing teams and establishing performance governance frameworks.
Sales & Marketing Alignment
Aligning international marketing with regional sales leadership to drive integrated revenue growth.
CRM & Salesforce Integration
Leading CRM platform implementation and Salesforce integration for marketing efficiency.
Board Reporting & Executive Strategy
Board-level presentation of strategic growth, financial forecasting and performance insights.
Luxury & Premium Brand Positioning
Repositioning brands to premium luxury positioning across hospitality and lifestyle sectors.
Resume
Education
Postgraduate Marketing
University of Cape Town
Marketing & Advertising Degree
Cape Peninsula University of Technology
Springfield Convent High School
Core Skills
Professional Experience
VP Global Marketing
Sourcefit
Lead global marketing strategy across North America, EMEA, APAC and LATAM for AI-enabled talent, BPO and EOR solutions.
- •Align international marketing with regional VPs of Sales to drive integrated revenue growth
- •Present strategic performance and market opportunity insights at board level
- •Led integration of Salesforce to improve marketing and CRM efficiency
- •Directed customer journey mapping and international engagement optimisation
- •Oversaw launch and positioning of three new brands
- •Repositioned brand to integrate AI-enabled services within global talent model
Head of Global Marketing
Sourcefit
Appointed to drive global expansion and restructure marketing for international scalability.
- •Restructured global marketing team to support expansion strategy
- •Developed international market-specific strategies aligned to group growth objectives
- •Conducted competitor and trend analysis to refine positioning
Head of Ecommerce & Digital Marketing
Turrim International
Led full digital and ecommerce strategy across multi-brand portfolio.
- •Directed SEO, SEM, social, influencer, affiliate and paid media strategy
- •Managed 3 brand websites and 4 ecommerce platforms
- •Oversaw UX/UI, payment integration, courier systems and online sales funnels
- •Led digital content production including photography, video and performance marketing
- •Built integrated ecommerce growth strategy aligned to commercial targets
Marketing Lead
Faircape Life & Faircape Health
Led full marketing operations for six retirement villages and six medical centres.
- •Repositioned brands to premium luxury positioning
- •Redesigned and rebuilt two corporate websites
- •Implemented SEO infrastructure to improve search visibility
- •Introduced new CRM platform across multiple business units
Head of Marketing
Newmark Hotels
Directed B2B and B2C marketing strategy across 26 properties.
- •Developed comprehensive portfolio marketing framework
- •Oversaw cross-property campaign execution
- •Drove brand alignment and performance management across properties
Brand & Commercial Director
Conde Nast South Africa
Led commercial and brand strategy across Glamour, GQ, House & Garden, GQ Style, Gourmet and Glamour Hair.
- •Built and led national commercial team to meet group sales targets
- •Established special projects creative and operations division
- •Generated new revenue stream surpassing legacy revenue within two years
- •Directed multichannel brand partnerships and large-scale integrated campaigns
- •Led creative, graphic and project management teams